Free contractor tool
Lead Cost Calculator for US Contractor Inquiries
Add lead charges, received credits, other fees and follow-up cost for one period. Compare the full acquisition cost with inquiries, paid jobs and the gross profit you enter. Provider selections explain billing checks; they do not supply quoted rates.
The starting figures are an original worksheet example, not provider prices or an expected close rate. Selecting a provider changes guidance only; enter your actual charges.
Your result
- Total acquisition cost
- $500.00
- Full cost per paid job
- $250.00
- Full cost per inquiry
- $50.00
- Inquiries resulting in paid jobs (%)
- 20%
- Net lead charges
- $400.00
- Gross profit from entered jobs
- $1,000.00
- Gross profit after entered acquisition costs
- $500.00
Use one period and count each inquiry and resulting job once. Gross profit means revenue less direct job costs. The remaining amount is not net business profit if overhead or other costs are unentered. No tax calculation, attribution verification or future customer value is included.
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Keep all inputs within the same period and scope
Total acquisition cost = lead charges - received credits + other acquisition fees + response and estimating cost. Divide that total by inquiries for full cost per inquiry, or by paid jobs for full cost per paid job.
Use each inquiry and its resulting job once; this worksheet assumes no more than one counted job per inquiry. If no jobs are won, cost per paid job is unavailable, not zero. Costs remain visible.
Starting example: $400 in charges plus $100 in follow-up gives $500 total. Ten inquiries mean $50 per inquiry; two paid jobs mean $250 per job. Those chosen numbers are not provider prices, conversion benchmarks or a forecast.
Provider choices need real account amounts
Angi, Thumbtack and Google Local Services Ads have different pricing and budget arrangements. The options show what to check in the relevant account; selecting one does not change the example amounts or create a universal US lead rate.
Record credits only when received and keep any additional subscription or campaign fees separate. Avoid counting the same response labor in both job costs and acquisition costs. The tool does not determine refund eligibility, tax liability or whether a source acquired a particular customer.
Revenue is different from gross profit
Enter average gross profit per paid job after direct costs, before the acquisition costs entered above. The result subtracts acquisition cost from gross profit for those jobs. It is not net business profit when overhead or other costs are missing.
Do not add forecast repeat revenue to justify a current test unless you separately identify and validate those assumptions. The worksheet uses the actual period and figures you provide.
Sources and checked dates
- Angi: current lead and Opportunity billing explanation(2026-11-11)
- Thumbtack staff: lead-price and weekly budget controls(2026-11-11)
- Google: Local Services Ads bidding(2026-11-11)